Measurement Health Check
One URL, one click. In seconds you see whether your tracking runs cleanly and where it opens GDPR risk. 20+ checks across GA4, consent, and security. Free, no account.
Resources
Tools, templates and data we use ourselves.
Browser diagnostics with no account, open-source templates for your stack, AreaSignal geo audiences and guides on programmatic and healthcare media. No newsletter wall, no US CRM.
Tools
In-browser diagnostics.
Results in seconds. The preview shows up front what each tool returns.
Consent Loss Calculator
How many conversions does your consent rate cost you? Get the loss in euros, plus what Consent Mode V2, server-side, and Enhanced Conversions win back.
EU AI Act Quick-Check
Five questions about your AI use case, you get a likely EU AI Act risk class (minimal, limited, high) with the specific obligations that apply. A technical indicator, not a legal assessment.
Open Source
Templates you install yourself.
Not browser tools, but templates for your own stack. Open source, no lock-in.
GTM Form Tracking Template FormAssembly
A GTM template for the full FormAssembly form lifecycle: view, start, step, submit, error, consent-gated straight into the dataLayer. Multi-step and modal forms, SPA-aware, OneTrust consent. Open source under Apache-2.0.
Geo audiences by Datascale
AreaSignal
Geo segments for targeting and media planning, built from aggregated area signals. No person profiles, no MAIDs, no cookies.
- Ready-made and custom segments
- Score, index and confidence per area
- First integrations coming soon
Deep dives
Articles & guides
Programmatic data and healthcare media in depth: each article answers one concrete question and links the matching platform pages.
DSP & data activation
- DSP Data Activation: Four Routes Into the SeatData sits in the warehouse, campaigns run in the DSP. Data activation is the bridge, and the route you pick decides cost, control and measurability.
- Third-Party Audiences in DSPs: What Survives the EEAThe data marketplace promises reach at the push of a button. In the EEA that promise has shrunk, and teams that check it plan better.
- The DSP Data Marketplace, Explained From Both SidesA catalog for buyers, a sales channel for data providers. Both sides underestimate the same thing: the cost chain behind the segment.
- Geo Audience Data in DSPs: Segment FirstEvery DSP can do geo targeting. Whether it accepts an area segment is a platform question. The data product has to be clean first.
- CTV Audience Data: Steering Without Personal IDsThe television knows no forced login and no stable ad ID. Teams that want data-driven CTV anyway switch the unit: from profile to area.
- DOOH Audience Data: Buying the Screen by ProfileProgrammatic DOOH automated the buying but did not make the selection smarter. Area profiles per screen environment change that.
Healthcare & HCP media
- HCP Media Platforms: A Map, Not a Vendor ListReaching professionals starts with separating the platform types. Network, DSP, workflow media and panel solve different problems.
- Healthcare DSPs vs Generalists: The Honest ComparisonTwo specialists, seven generalists, one question: does your healthcare campaign really need a healthcare DSP?
- Doximity vs Doceree: Membership Against MarketplaceBoth reach physicians, but on opposite routes: the closed network against the programmatic publisher alliance.
- PulsePoint vs DeepIntent: Two US Healthcare DSPs, One DuelBoth buy programmatically on US health data. The difference sits in the foundation: endemic inventory against a measurement ecosystem.
- Veeva Crossix Measurement: What It Does, What Replaces It HereIn US pharma media, Crossix is the yardstick. The look pays off from DACH too, precisely because the model does not exist here.
- HCP vs DTC: The Dividing Line in Healthcare MarketingProfessionals and patients are not two segments of one campaign but two legal spaces. Mixing them risks more than waste.
Do I have to share my email address?
No. All results are visible in-browser right away, no account, no newsletter wall. The detailed PDF report (prioritised actions and GDPR risk scoring) is gated behind an optional email.
Where are inputs and results stored?
Only anonymised stats in our EU-hosted analytics (scan count, common errors). Emails, if provided, land in our EU-hosted newsletter stack. No US tool, no CRM re-targeting, no third-country transfers.
What tracking problems does the Measurement Health Check detect?
The check scans 22 configuration points across GA4, Google Tag Manager, dataLayer, and Consent Mode V2. It surfaces missing conversion events, duplicate pageviews, broken gclid handoffs, misconfigured server-side containers, and consent leaks.
- GA4 property configuration and event schema
- GTM container: trigger order, dead tags, empty variables
- Server-side tagging via stape.io or self-hosted
- Consent Mode V2: default state, ads_data_redaction, url_passthrough
- Direct-traffic hygiene: gclid restore, UTM strip, referrer spam
How long does a Measurement Health Check take?
Around 4 seconds in the browser. The scan runs client-side on the URL you enter. No tags on your site, no DNS lookup in our backend, no cookie on your domain.
Which risk classes does the EU AI Act Quick-Check cover?
The check maps your use case to the four official EU AI Act risk classes: unacceptable (prohibited), high (full obligations), limited (transparency duties), minimal (no obligations). 25 questions, around 25 seconds.
When does the EU AI Act take effect?
2 August 2026 for most provisions, including obligations for high-risk systems under Annex III. Bans on unacceptable practices have applied since 2 February 2025. Penalties reach 35 million euros or 7% of global annual turnover.
Does the Quick-Check replace a formal conformity assessment?
No. The Quick-Check is a 25-second orientation, not a notified conformity assessment under Annex VI/VII. High-risk systems need a full assessment with a risk-management system, technical documentation, and CE marking.
What is AreaSignal?
AreaSignal is the geo-audience data product of Datascale One GmbH. It scores postal codes and regions by campaign goal and ships a score, a national index and a confidence value per area. No cookies, no IDs, nothing personal.
Are the GTM templates really open source?
Yes. The GTM form-tracking template is Apache-2.0 licensed and lives on GitHub, fully self-hostable, with no lock-in and no licence cost. You can fork it, adapt it and drop it into your own Google Tag Manager container.
Are the tools suitable for small setups, or only enterprise?
Both. The Measurement Health Check works on any public setup, from a 1-page WordPress site to 120+ site groups. The EU AI Act Quick-Check is industry- and size-agnostic. The same rules apply to solo founders and Fortune-500 groups.
Architecture audit
Identify the blind spots in your data architecture.
We audit your tracking, consent, data quality and reporting. You leave with a clear assessment of which decisions your current data can safely support. First call within 48 hours.
- 90-min deep dive
- Concrete findings
- Roadmap proposal