01
Measurement & Privacy Engineering
Ads reports fewer conversions than your shop or CRM actually sees.
Server-side tracking with verified data flows and consent rules.
✓Measurement Blueprint: event schema, naming convention, parameters✓GTM container: tags, triggers, variables, structure✓Event testing against the blueprint, each event individually✓Handover documentation for the internal team
GA4 · GTM Server-Side · stape.io · BigQuery (Frankfurt)02
Revenue Intelligence & Executive BI
Meta, HubSpot, and Stripe report three different acquisition costs.
One source across marketing, CRM, and backend. True CAC, real LTV.
✓Fivetran or Airbyte connectors for all relevant sources (ads, CRM, payment, shop)✓dbt project with staging, intermediate, and mart layers✓Executive dashboard (Data Studio, Power BI, or Tableau), one page, PDF-ready✓KPI definitions document for internal alignment
BigQuery · dbt · Fivetran · Airbyte03
Experimentation & Conversion Intelligence
Client-side tests flicker and drag down the Core Web Vitals.
Edge-based. Statistically significant. Without client-side flicker.
✓Cross-device funnel analysis with drop-off rates per step✓Middleware handler (Next.js / Vercel Edge / Cloudflare Workers)✓Test setup with documented runtime and stop criteria✓Monthly test performance report
PostHog · GrowthBook · Statsig · Kameleoon (Server-Side)04
Data Platform & Governance
Shop, ad systems, and CRM show three different revenue numbers.
Your Marketing Data Lakehouse plus governance, on BigQuery/Snowflake instead of expensive all-in-one CDPs.
✓Current-state analysis of all relevant data sources (completeness, quality, freshness)✓ELT pipelines for all sources (funnel.io plus custom connectors for shop, CRM, finance)✓Business glossary with binding definitions for lead, MQL, SQL, conversion, revenue✓Attribution and LTV model on your own data
BigQuery · Snowflake · dbt · funnel.io05
AI Strategy & Data Readiness
Smart Bidding, Advantage+, or HubSpot AI run without use-case documentation.
From EU AI Act to custom LLMs: your data infrastructure for the AI era.
✓Inventory of all deployed and planned AI systems✓Audit of the data architecture for AI readiness✓AI policy document use-case-specific under applicable EU law
BigQuery · Vertex AI · dbt · Claude API06
Healthcare & Pharma Media Activation
US platforms promise Rx attribution that doesn't exist in DACH.
Healthcare media in DACH: platform audit, DSP activation, and HCP measurement.
✓Platform selection matrix with DACH availability✓Stack and seat assessment per platform✓Event schema and tagging plan per channel✓Prioritised implementation plan
Medscape · DeepIntent · The Trade Desk · Adform07
Marketing Engineering Munich
The GA4 setup never ran cleanly after migration, and nobody internally knows why.
Marketing Engineering from Munich: tracking, data, reporting.
✓Server-side tracking and consent✓Reporting and business intelligence✓Data architecture and pipelines✓Data for the AI phase
GA4 · GTM Server-Side · stape.io · BigQuery (Frankfurt)