What we check
In the HTML: the scan looks for three elements on the scanned page: the <title>, the <meta name="description"> and <meta property="og:title">, regardless of attribute order, as Next or Nuxt write them. If all three are there, the line is "ok". If one is missing, the line names it and reads "to review".
What the scan does not rate: length and content of the tags, duplicates across the site, og:image, og:description, canonical and robots meta. It reads only the scan's one URL; whether subpages carry the same tags stays open.
Why it matters
The three tags are the part of a page every human sees first: in search, in chat, in the feed. Without a title, Google makes one up from the page; without og:title, Slack shows the URL. For a tracking audit they are also an early indicator. Whoever failed to carry the meta tags over after the relaunch has usually forgotten the tracking snippet too; the line takes seconds to check and says a lot about how carefully the template was built.
Common causes
- All templates share one generic title, every page is named the same.
- og:title and og:image are missing, social and messenger shares render as a bare URL.
- After a relaunch, canonicals point to the old domain or are missing on URL parameters.
- A headless frontend sets the tags client-side only; the delivered HTML does not contain them.