Stack
Our Stack
Every tool we recommend, we use ourselves. Here's what's running on datascale.de, and why.
Analytics
Plausible CE, self-hosted on Hetzner. No cookies, no consent banner needed, EU data. This site runs on it. [→ /open/]
GA4, for clients where Google Ads integration is central and a DPA with Google is in place.
Piwik PRO. GDPR-native alternative to GA4. Recommended for mid-size companies with compliance requirements.
Firebase Analytics, for native iOS and Android apps. Combined with a GDPR-compliant consent architecture.
Server-Side Tracking
stape.io ⟶ certified datascale Partner. Managed GTM server-side hosting, no GCP overhead, EU infrastructure. [Transparent: datascale earns a referral fee on licences. This does not affect our recommendation.]
Marketing Data
funnel.io ⟶ certified datascale Partner. Connects 500+ marketing data sources automatically, for Data Studio dashboards without custom pipelines. [Transparent: datascale earns a referral fee on licences. This does not affect our recommendation.]
Dashboards
Data Studio, free, fast, ideal with funnel.io. Default for most marketing teams. (Renamed back from Looker Studio in April 2026.)
Power BI, when Microsoft stack or existing DWH.
Tableau, when Salesforce stack or existing licence.
Consent / CMP
OneTrust, enterprise. Full configuration complexity, worth it at scale.
Cookiebot. SMB. Automatic scanning, quick setup.
Hosting & Infrastructure
Hetzner Cloud. German servers, FSB-3 datacentre. All datascale infrastructure runs here.
Coolify, self-hosted PaaS on Hetzner. Docker-based deployments.
CMS
Keystatic. Git-backed, no database, GDPR-safe. Powers this site.
all-inkl.com. SMTP for contact form and transactional email. EU-hosted.
Listmonk, self-hosted newsletter. No Mailchimp, no US-SaaS.
Data Warehouse
BigQuery (EU region), europe-west3 Frankfurt. All projects configured EU-only.
Snowflake (EU region), alternative for clients already on Snowflake.
dbt, transformation layer for all data pipelines.