Stack
Our Stack
Every tool we recommend, we use ourselves. Here's what's running on datascale.de — and why.
Analytics
Plausible CE — self-hosted on Hetzner. No cookies, no consent banner needed, EU data. This site runs on it. [→ /open/]
GA4 — for clients where Google Ads integration is central and a DPA with Google is in place.
Piwik PRO — GDPR-native alternative to GA4. Recommended for mid-size companies with compliance requirements.
Firebase Analytics — for native iOS and Android apps. Combined with a GDPR-compliant consent architecture.
Server-Side Tracking
stape.io ⟶ certified datascale Partner. Managed GTM server-side hosting — no GCP overhead, EU infrastructure. [Transparent: datascale earns a referral fee on licences. This does not affect our recommendation.]
Marketing Data
funnel.io ⟶ certified datascale Partner. Connects 500+ marketing data sources automatically — for Looker Studio dashboards without custom pipelines. [Transparent: datascale earns a referral fee on licences. This does not affect our recommendation.]
Dashboards
Looker Studio — free, fast, ideal with funnel.io. Default for most marketing teams.
Power BI — when Microsoft stack or existing DWH.
Tableau — when Salesforce stack or existing licence.
Consent / CMP
OneTrust — enterprise. Full configuration complexity, worth it at scale.
Cookiebot — SMB. Automatic scanning, quick setup.
Hosting & Infrastructure
Hetzner Cloud — German servers, FSB-3 datacentre. All datascale infrastructure runs here.
Coolify — self-hosted PaaS on Hetzner. Docker-based deployments.
CMS
Keystatic — Git-backed, no database, GDPR-safe. Powers this site.
all-inkl.com — SMTP for contact form and transactional email. EU-hosted.
Listmonk — self-hosted newsletter. No Mailchimp, no US-SaaS.
Data Warehouse
BigQuery (EU region) — europe-west3 Frankfurt. All projects configured EU-only.
Snowflake (EU region) — alternative for clients already on Snowflake.
dbt — transformation layer for all data pipelines.